Mefoo - Menús Digitales

Product and website design for mefoo.menu

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Role

Product Designer | UX/UI | Web desing & development

Role

Product Designer | UX/UI | Web desing & development

Role

Product Designer | UX/UI | Web desing & development

Industry

Digital Product

Industry

Digital Product

Industry

Digital Product

Duration

1.5 months

Duration

1.5 months

Duration

1.5 months

Project Objective:

The objective of this project was to offer clients a high-quality product by designing a competitive digital menu solution. The aim was to attract clients who currently have digital menus with usability issues, such as menus in PDF format or menus that are hard to read and navigate.

General Description:

Mefoo Menu is a website where restaurant owners can subscribe to a digital menu service. The entire process is handled through the Mefoo Menu website. Users can create an account, log in, choose a subscription plan, provide the necessary information, and access a client dashboard. In the dashboard, they can view the status of their menu, access it, download their QR code, manage their subscription, and request changes.

Project Objective:

General Description:

Development Process:

Market Analysis
An extensive market analysis was conducted, studying competitors to offer a higher quality product at a competitive price. This allowed the identification of the weaknesses of existing digital menus and the proposal of innovative solutions.
Design and Information Organization
Information was designed and organized by creating a clear information architecture and user journey focused on accessibility. Ensuring that the user flow was intuitive and navigation was easy was a priority.
Design and Development in Framer
Framer was used to carry out a rapid design process, starting with high-fidelity prototypes. This approach allowed for quick iterations and refinement of the design based on feedback.

a black cellphone with a white letter on it

Outcomes

The launch of Mefoo Menu elicited enthusiastic responses from restaurant owners, who appreciated its user-friendly interface, visually appealing design, and comprehensive features. The project served as a pivotal learning experience, deepening my grasp of user-centric design principles and the profound influence of design on user interaction and subscription retention in digital products.